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More moisture.
Made practical.

Wet food, quality dry, raw and freeze-dried—with a realistic approach to getting more moisture into the bowl.

A SERIOUS CAT SECTION

For cats, moisture matters.

Cats get water from both the bowl and their food. Wet foods contain far more moisture than dry foods, so we like helping customers work more moisture-rich food into the routine when it fits the cat, budget and household.

That does not mean every customer has to feed 100% wet. Quality dry food is convenient and realistic for many homes. The goal is to make the bowl better in ways you can actually sustain.

Don't let perfect get in the way of better.
Cat food aisle at McKenzie Feed
A PRACTICAL CAT-FEEDING LADDER

Use the moisture you can make work.

PRACTICAL

Quality dry

Convenient, complete and often part of real life. Fresh water should always be available.

BETTER MOISTURE

Dry + wet

Even when dry stays in the routine, regular wet meals can meaningfully increase dietary water intake.

MORE MOISTURE

More wet meals

If the cat enjoys it and the household can sustain it, shifting more calories toward complete-and-balanced wet food increases dietary moisture further.

WHY WE TALK ABOUT WATER

Cats don't always drink back what dry food takes out.

Research comparing healthy cats on dry, mixed and wet diets found that cats drinking more from the bowl on dry food still had lower total water intake than cats eating wet food. That is why food moisture is worth thinking about.

Wet cat food is commonly around 70–80% water, while dry food is much lower in moisture. We use that science as a practical reason to encourage wet food—not as a promise that one feeding style prevents or treats disease.

Cats with kidney, urinary, diabetic or other medical concerns can have special nutritional needs. Bring us what you are feeding now and any recommendations from your vet. We can help you compare the foods we carry and find an option that works for your cat, your household and their care plan.

OUR CAT FOOD STANDARDS

No corn, wheat, soy or by-product meals.

Just like the dog section, we intentionally choose the cat foods we stock and favor U.S.-sourced products and ingredients whenever practical.

WHAT WE CAN HELP WITH

Build a cat routine that actually gets fed.

Wet + canned

Complete meals, textures, proteins and price points for adding dietary moisture.

Quality dry

Practical core foods for households where kibble is part of the routine.

Raw + freeze-dried

Fresh and convenient options for customers who want another feeding format.

CAT PEOPLE WELCOME

Bring us the picky one.

Tell us what your cat actually eats, what you've tried and what your budget looks like. We'll help you make the next improvement realistic.

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